Website performance directly influences its visibility on search engines, affecting its ability to pull in and retain visitors. That's why it's essential to conduct a thorough SEO audit to identify any potential issues that could be hampering your website’s performance.

A Site audit is a method that helps you uncover challenges that could be preventing your site from ranking on search engines. These issues can range from technical errors to content-specific problems.

One of significant aspect of website performance is page loading time. A sluggish website not only causes a poor user experience but also impacts search engine rankings. By an SEO audit, you can spot reasons for slow website speed and take corrective action.

In addition, an SEO audit also points out the quality of content on your website. High-quality, appropriate content is crucial for better search engine rankings. The audit can reveal if your website contains duplicate content, inappropriate keywords, or poorly optimized meta titles, leading to low SEO performance.

Aside from that, an SEO audit can help you realize whether your website is appropriately optimized for mobile devices. With the majority of internet users accessing the web via mobile devices, it's essential that your website is optimized for mobile viewing for better user experience and bettered search engine rankings.

Additionally, an SEO audit can reveal any broken links or pages that are resulting in 404 errors, both of which can negatively impact user experience and SEO ranking. The audit is meant to highlight these problems, allowing you to fix them right away and boost your site’s performance.

In conclusion, it’s important to remember that an SEO audit also assists in developing an efficient SEO strategy. By understanding what's working and what's not, you will be able to devise a strategy that's personalized to your website's specific requirements which will improve its performance, increase visibility, and attract more traffic.

To sum up, the importance of website performance and a thorough SEO audit shouldn't be underestimated. Make sure you conduct regular SEO audits to identify and fix any issues that could be affecting your site's performance. This proactive approach will help keep your website modernized, user-friendly, and ranking well in search results, therefore seo audit driving more traffic and ultimately, achieving business prosperity.